B2B Solution | Top 5 Wholesale Pricing Mistakes Shopify Merchants Make — and How to Avoid Them.

Wholesale pricing is one of the most powerful strategies to attract B2B customers on Shopify — but it's also one of the trickiest to get right. Many merchants rush into setting up tiered pricing, customer-specific discounts, or bulk order rules without a clear plan, leading to pricing errors, customer confusion, and lost revenue.
In this article, we’ll walk you through the most common wholesale pricing mistakes Shopify merchants make — and more importantly, how to avoid them using BSS: B2B & Wholesale Solution.

🔴 Mistake #1: Using Shopify’s Standard Discount Codes for Wholesale Customers

Why it's a problem:
Discount codes are visible to all customers and easy to misuse. They’re also not scalable for complex B2B pricing structures.
Solution:
Use Custom pricing or Price list per customer in the BSS B2B app to assign exact prices for each customer group without relying on public codes.

🔴 Mistake #2: Setting One Price for All B2B Customers

Why it's a problem:
A one-size-fits-all price ignores the diversity of your wholesale base — and leaves profit on the table.
Solution:
Create multiple pricing tiers (e.g., Bronze, Silver, Gold) and use Auto tag to automatically move customers to the correct level based on behavior or Registration form.

🔴 Mistake #3: Forgetting to Set Minimum Order Quantities or Amounts

Why it's a problem:
B2B often operates on bulk orders. Letting someone order 1 item at wholesale price? That’s retail behavior in disguise.
Solution:
Use Quantity Increments, Order limits to enforce wholesale logic like “Order in multiples of 12” or “Minimum $500 per order”.

🔴 Mistake #4: Managing Wholesale Orders Manually Without Draft Order Tools

Why it's a problem:
Custom deals, negotiated prices, or net terms are hard to process using default checkout. Manual edits lead to errors and inefficiencies.
Solution:
Leverage the Draft Order feature in the BSS B2B app to create tailored wholesale orders, apply custom pricing, and even include net payment terms.

🔴 Mistake #5: Ignoring Tax and Shipping Differences for B2B Customers

Why it's a problem:
Wholesale customers may be tax-exempt, require VAT invoices, or need specialized shipping methods. Using one rule for all doesn’t cut it.
Solution:
Configure Tax Incl/Excl Display, apply Tax exempt logic by tag, and set custom Shipping rates for B2B customers separately.

🟢 Final Thoughts

Wholesale pricing doesn’t have to be complex — if you have the right tools.
With BSS B2B & Wholesale Solution, you’re not just setting prices; you’re building a scalable, high-performing B2B business on Shopify.
Ready to take your wholesale game to the next level?

Hope this article helpful. Wish you a cracking day 😊!

By Louis N.

Updated on: 26/06/2025